Author: LHG Content Team

The fall fashion forecast 2019 is here, and we are listening to what was said on the runways. There is a call to the 70’s, the 80’s and the 90’s. Some pieces have no era but are timeless staples of fashion. It is time to...

The business of personalized apparel is booming. Long gone are the days in which consumers of fashion have to bow down to mass-produced standard sizing. There’s been a real turning point in recent years within the apparel manufacturing industry. The personalization and customization of clothing has...

Fashion is, in general terms, an artistic expression of a particular time and concept, displayed by clothing, footwear, accessories, makeup, hairstyle, lifestyle, and body proportions. This expression is always unique, supported by industries and affected by the season and collections. Sustainable fashion, also known as eco...

2019 will be a year that will reawaken the fashion industry. As opposed to the previous year that was focused on meeting challenges, this year, the fashion industry will welcome opportunities. Fashion companies across the globe will adjust according to changing trends in consumer styling....

What Exactly is a Brand Persona? A brand persona is a collection of personal traits, values, and attitudes that your specific brand showcases on a regular basis with the purpose to connect with a certain type of audience. Basically, the main purpose of a brand persona is...

You’re probably aware that 90% of startups fail. You might think- that’s common-maybe the concept of the failed startup wasn’t good enough. Well, that could be one reason. But then, it could be that the failed startup simply failed to build a brand persona. Building a persona...

We’re continuing our trek across the country visiting the industry’s most exciting trade shows. Global Trim is coming off a great week at PPAI, Intermoda, and Imprinted Sportswear. The next couple of weeks will find us at the PGA Show, the Outdoor Retailer Snow Show,...

January is here, and that means trade show season is upon us. We’re excited to be bringing Global Trim to some of the industry’s biggest and best trade shows across the country and around the world. This week alone we can be found at PPAI,...