brand identity Tag

21 May

Posted at 10:29h in Business

2019 will be a year that will reawaken the fashion industry. As opposed to the previous year that was focused on meeting challenges, this year, the fashion industry will welcome opportunities. Fashion companies across the globe will adjust according to changing trends in consumer styling....

08 Apr

Posted at 08:32h in Business

What Exactly is a Brand Persona? A brand persona is a collection of personal traits, values, and attitudes that your specific brand showcases on a regular basis with the purpose to connect with a certain type of audience. Basically, the main purpose of a brand persona is...

02 Mar

Posted at 07:51h in Business

You’re probably aware that 90% of startups fail. You might think- that’s common-maybe the concept of the failed startup wasn’t good enough. Well, that could be one reason. But then, it could be that the failed startup simply failed to build a brand persona. Building a persona...